DVD kiosks offer inexpensive, opportune rental choice -The growing popularity of movie rental kiosks as Redbox is a significant change in consumer behavior that Serdar Durmusoglu, assistant professor of marketing at the University of Dayton.
According to research from NPD Group, share videos to rent a separate kiosks grew 10 percent year over year, during the third quarter of 2010, while the share of traditional video rental business fell by 13 percent and demand rent is increased by only 2 percent.
Redbox, a subsidiary of Coinstar, has more than 26,000 kiosks across the country in September and held its one billionth of a lease, as Kate Brennan, a spokesman for the company.
"Each Redbox kiosk offers up to 200 tracks and 630 movies, which makes it a fully automated video store, which is contained in 12 square feet of retail space," said Brennan.
Jodi Tobe, a student at Sinclair Community College in Fort Recovery, which is used to Blockbuster stores before discovering Redbox "he said.
Tobe now Redbox rental kiosk about once a week due to the low $ 1 night rentals and places convenient area, including some McDonald's, Wal-Mart, Walgreens, Meijer and Kroger stores.
0 comments:
Post a Comment